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Evan Knox
Cofounder, Homegrown
E-commerce

Is Cottage CMS Free? What the Free Plan Leaves Out

The short version: Yes, genuinely. Cottage CMS has a Free Forever plan at $0 with no credit card to start, and it is more substantial than most free tiers in this category: Square-powered checkout, pre-orders and weekly schedules, a public storefront, a product catalog with options and order forms, and customer records connected to orders. What it leaves out is a custom domain, delivery and shipping options, QR codes, text messaging, business email, blog posts, and digital products, all of which sit on Pro at $200 a year, or $16.67 a month billed annually. A Scale tier at $370 a year arrives in August 2026, and Cottage CMS is currently telling users that full-feature access is moving up to it and to start Pro before launch to keep today's feature set.

All figures came off Cottage CMS's own pricing cards in July 2026. Note their `/pricing` link is broken; the cards render on the homepage.

Is Cottage CMS actually free?

Yes, and it is worth saying clearly because "free" often means "free trial" or "free until you do anything useful."

Cottage CMS's Free plan is described as Free Forever, priced at $0/forever, with no credit card to start. It is not a countdown. It is a tier you can stay on indefinitely, and the company describes it as a complete starter storefront you can stay on as long as you need.

What you get on Free:

  • Square-powered checkout, so you can actually take money
  • Pre-orders, which they call Drops, and weekly schedules
  • A public storefront with standard pages
  • A physical product catalog
  • Product options and order forms
  • Customer records connected to orders

That is a working shop. Pre-orders and scheduling on a free tier is unusual, and it is the feature most cottage food sellers actually need. Credit where it is due.

What follows is what the free plan includes, what sits behind Pro, and the arithmetic of "free plus Square" against a paid flat fee. If you would rather test than read, the other side of that comparison has a 7-day trial.

What does the free plan leave out?

The paid tier, Pro at $200 a year, adds the following. If you need any of these, Free is not enough.

FeatureFreePro ($200/yr)Scale ($370/yr, Aug 2026)
Storefront, catalog, order formsYesYesYes
Pre-orders (Drops) and weekly schedulesYesYesYes
Square-powered checkoutYesYesYes
Custom domainNoYesYes
Delivery and shipping optionsNoYesYes
QR codes and text messagingNoYesYes
Business email, blog posts, custom pagesNoYesYes
Digital productsNoYesYes
Unlimited locations, nationwide shipping, custom CSSNoNoYes

The two that matter most for a working cottage food business are delivery options and a custom domain. If you drive orders to customers, or if you want your shop at yourbakery.com rather than on a subdomain, you are on Pro from the start and the free plan is a preview rather than a destination.

What does Pro actually cost?

$200 a year, listed against a $240 regular price, which works out to $16.67 a month billed annually. Cottage CMS frames the discount as two months on us. There is a 30-day money-back guarantee and you can cancel at any time.

Monthly billing is not offered on the published cards, so the $200 is an annual commitment softened by the refund window.

For context against the rest of the category on an annual basis:

  • Cottage CMS Free: $0
  • Cottage CMS Pro: $200 a year
  • A $10/month flat storefront: $120 a year
  • Bakesy Standard: $119.88 a year
  • Bake.Shop yearly: $149 a year
  • Squarespace Core: $348 a year
  • Shopify Basic annual: $348 a year

Pro sits in the middle of that range. Nothing about it is expensive for what it includes.

What about payment processing?

This is the number the pricing cards do not restate, and it matters more than the subscription.

Cottage CMS uses Square-powered checkout, which means your card processing rate is Square's, not Cottage CMS's. Square's published online rate is 3.3% plus 30 cents on its free plan and 2.9% plus 30 cents on its paid plans, so what you pay depends on which Square plan your account sits on.

Two practical consequences:

  • Ask which Square rate applies to a Cottage CMS storefront before you budget. A 0.4 point difference is $120 a year on $30,000 in sales.
  • Your merchant relationship is with Square, which some sellers prefer, since the payout history and the account are yours independent of the storefront software.

Neither of those is a criticism. It is simply that "free" describes the software, and every platform that accepts cards has a processing cost underneath it.

It is worth doing that arithmetic once so the word "free" does not do more work than it should. A seller doing $1,500 a month through a free Cottage CMS storefront on Square's free plan pays $0 in software and roughly $49.50 plus 30 cents an order in processing, so about $64 a month, or $768 a year, to take those payments. That is not Cottage CMS's fee and they are not hiding it. But it is the actual cost of running a free shop, and it is larger than several paid subscriptions in this category. The useful question is never whether the software is free. It is what the whole stack costs and what each piece of it removes from your week.

What should you check before committing to a year?

Pro is billed annually, so the decision deserves ten minutes rather than a click.

  1. Which Square plan will your checkout sit on, and therefore which rate: 3.3% or 2.9%?
  2. Do you need delivery? It is a Pro feature, so pickup-only sellers may not need to pay at all.
  3. What happens at the August 2026 Scale launch to the features you are buying Pro for? Get the grandfathering terms in writing.
  4. Does the 30-day money-back guarantee cover a change of mind, or only a technical fault?
  5. Who files your sales tax? Nothing in the Cottage CMS feature list suggests they do.
  6. Can you export your customer records if you leave? They are listed as a Free feature, so confirm the export path exists.

Point five is the one that quietly costs the most hours. Sales tax is administered state by state, and USAGov's small business guidance is a reasonable starting point for the registration and filing obligations that no storefront removes unless it explicitly says it does. The IRS's guidance on recordkeeping for small businesses covers what you should be keeping either way, and keeping processing fees itemized is what lets you rerun the comparison above with your own numbers next year. Our roundup of the best online ordering systems for small food vendors sets these options side by side with the same disclosure standard.

What is changing in August 2026?

This is the most important thing on their pricing page right now and it is easy to miss.

Cottage CMS is launching a Scale tier at $370 a year, or $30.83 a month billed annually, in August 2026. Alongside it, the page states plainly that full-feature access is moving up, and encourages sellers to start Pro before launch to keep today's full feature set while their membership stays active.

Read carefully, that means:

  • Today's Pro feature set is being repositioned. Some of what Pro includes now is expected to sit on Scale afterwards.
  • Existing Pro members are being offered grandfathering, conditional on the membership staying active.
  • The window is closing. If you were going to buy Pro, buying before August 2026 is materially different from buying after.

Scale itself adds $10 a month in text messaging credits, unlimited locations, nationwide shipping, domain-branded email, and custom CSS.

If you are evaluating Cottage CMS in mid-2026, this is the single fact most likely to change your decision, and it will be stale by the autumn. Check their current pricing before acting on anything written here.

A note on how to read a message like that, because it is a common pattern and it is not automatically a warning sign. Repricing upward as a product matures is normal, and offering existing members the old feature set is more generous than simply changing the terms. The thing worth being deliberate about is the condition attached: keeping today's access while your membership stays active means a lapse could reset you onto the new structure. If you buy Pro on that basis, treat the renewal date as something to protect rather than something that will look after itself, and confirm in writing what happens if a card fails and the membership lapses for a week.

Who should stay on the free plan?

Free is genuinely the right answer for a real group of sellers.

  • You are just starting and want to test whether people will order online at all.
  • You sell pickup only, since delivery options are a Pro feature.
  • You are happy on a subdomain rather than your own domain.
  • You do not need text messaging or QR codes for your marketing.
  • You sell physical products only, with no digital courses or ebooks.
  • You want a working shop at zero risk, which is exactly what it is.

For that seller, Cottage CMS Free is one of the better offers in this category and it would be dishonest to suggest otherwise.

When do you outgrow it?

The free plan stops being enough at fairly predictable moments:

  • The first time a customer asks if you deliver. Delivery options are Pro.
  • The first time you want your own domain on a business card.
  • When you want to text your regulars about a drop, since text messaging is Pro.
  • When you add anything digital, like a recipe ebook.
  • When you sell at more than one location, which points at Scale.

At that point the question stops being "is it free" and becomes "is $200 a year the right price for what I need," which is a much easier question to answer.

The signal to watch is not revenue but friction: the week you catch yourself working around a missing feature instead of using one, the free tier has started charging you in time.

How does it compare to a paid storefront?

If you have already concluded you need to pay for something, the comparison broadens.

At $200 a year, Cottage CMS Pro is $80 a year more than a $10 a month storefront and $148 less than Squarespace Core or Shopify Basic. What differs is what you get rather than the price:

  • Cottage CMS Pro gives you drops and weekly schedules, text messaging, digital products, and a blog.
  • A pickup-first storefront like Homegrown gives you sales tax calculated, filed, and remitted in all 50 states, delivery with a radius and a route you run, pickup at several locations, and a marketplace listing, for $10 a month billed annually with 2.9% plus $0.30 processing published up front.
  • Neither does everything. Homegrown has no drops, no digital products, no text messaging, and no blog. Cottage CMS does not advertise sales tax filing.

The honest framing is that these are two well-built products for the same buyer that made different bets about which chores to remove. Our full comparison of Homegrown against Cottage CMS works through both sides, and Cottage CMS alternatives covers the field around it.

If you want to see which set of chores matters more in your week, you can run a real week of orders on a pickup-first storefront while your Cottage CMS free plan stays exactly where it is, which costs you nothing on either side.

Frequently asked questions

Is Cottage CMS really free forever?

Yes. The Free plan is priced at $0/forever with no credit card to start, and Cottage CMS describes it as a complete starter storefront you can stay on as long as you need. It includes Square checkout, pre-orders and weekly schedules, a public storefront, a product catalog, order forms, and customer records.

What does Cottage CMS Pro cost?

$200 a year, listed against a $240 regular price, which is $16.67 a month billed annually. There is a 30-day money-back guarantee and you can cancel anytime. Monthly billing is not offered on the published cards.

What is missing from the free plan?

A custom domain, delivery options, shipping options, QR codes, text messaging, business email, blog posts, custom pages, and digital products. Delivery and the custom domain are the two most vendors hit first.

Does Cottage CMS charge transaction fees?

No platform fee is stated on the pricing cards. Checkout is Square-powered, so your card processing rate is Square's, which is 3.3% plus 30 cents on Square's free plan and 2.9% plus 30 cents on its paid plans. Confirm which applies before budgeting.

What is the Scale plan?

A new tier at $370 a year, or $30.83 a month billed annually, launching August 2026. It adds $10 a month in text credits, unlimited locations, nationwide shipping, domain-branded email, and custom CSS.

Should I buy Pro before August 2026?

Cottage CMS's own page says full-feature access is moving up and encourages starting Pro before launch to keep today's feature set while your membership stays active. If you were going to buy Pro anyway, that timing is worth taking seriously. Confirm the grandfathering terms with them directly before paying.

Does Cottage CMS handle sales tax?

It does not advertise sales tax filing. Square provides tax calculation tools, but registering, filing, and remitting returns are separate work that stays with you unless a platform explicitly does it.

The bottom line

Cottage CMS Free is a real free plan, not a trial, and it includes pre-orders and scheduling that several paid products charge for. If you sell for pickup, do not need a custom domain, and are testing whether online ordering works for you, stay on it and spend nothing.

You outgrow it the moment you deliver, want your own domain, or want to text your customers, and at that point Pro at $200 a year is fairly priced for what it adds. The thing to be aware of right now is the August 2026 Scale launch and Cottage CMS's own statement that full access is moving up, because that changes what Pro means depending on when you buy it. Check their live pricing before deciding, and if the chores you most want gone are sales tax and delivery routing rather than drops and text messaging, it is worth comparing against a pickup-first storefront before you commit to a year.

About the Author

Evan Knox is the cofounder of Homegrown, where he works with hundreds of small food vendors across the country to sell online. He and his cofounder David built Homegrown after seeing how many local vendors were stuck taking orders through DMs and cash-only sales.

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