The short version: Cococart sells its product in pieces. The Online Store is $19 a month, Online Store Pro is $59, and everything else is a separate line: QR ordering $39, loyalty $39, email marketing $19, bookings $29, kitchen display $39, CRM $19, POS Pro $59. Bundles are $99, $199, and $249 a month. There is a 7-day free trial and annual billing gives two months free. Homegrown is $10 a month billed annually or $12.50 monthly, 0% commission, 2.9% plus $0.30 card processing, a 7-day trial, and sales tax calculated and remitted in all 50 states. The comparison people get wrong is $19 against $10. The comparison that matters is the stack you would actually build, which on Cococart is usually $99 or more.

All figures below came off Cococart's own pricing page in July 2026.

What is the difference between Homegrown and Cococart?

Cococart is a restaurant and retail toolkit sold as separate modules. Homegrown is one product at one price.

Cococart is modular on purpose. You start with a store, then add the pieces your business needs: a QR menu for in-store ordering, a loyalty program, email marketing, bookings, a kitchen display for the line. That is a genuinely good fit for a cafe or a takeaway with a physical room and staff, where those modules map onto real operations.

Homegrown is one bundle at one price. Storefront, pickup scheduling, delivery with routing, customer messaging, marketplace listing, and sales tax filing are all included, and there is nothing to add on. If you need something outside that set, you cannot buy it here at any price.

The consequence is that these two are priced for different-shaped businesses:

• Cococart's modules assume a location with staff and walk-in customers.
• Homegrown assumes a kitchen, a pickup point, and possibly your car.
• Cococart's cost is whatever you assemble. Homegrown's is fixed.
• Cococart supports multiple languages and countries. Homegrown is US-focused.

What does each one cost?

Same four disclosures on both, with an honest note where a figure is not published.

	Homegrown	Cococart Online Store	Cococart Value bundle
Subscription	$10/mo billed annually, or $12.50/mo billed monthly	$19/mo, or $59/mo for Online Store Pro. Annual billing gives 2 months free	$99/mo
Free trial	7-day free trial, nothing charged until day eight	7-day free trial	7-day free trial
Platform fee	$0, 0% commission	Not stated on the pricing page	Not stated
Card processing	2.9% + $0.30	Not stated on the pricing page	Not stated

That last pair needs explaining rather than hand-waving. Cococart's pricing page carries a FAQ item titled "What fees are there?" and another asking "How do I collect payments?", but both are collapsed accordions whose answers do not appear in the page source, and its help-center article paths return 404. So the plan prices are published and the transaction costs are not. Ask before you sign up, because on any real volume the processing rate is a bigger annual number than the subscription.

Why does the module pricing matter so much?

Because the entry price is one line item, not a product.

Cococart's $19 Online Store is genuinely $19. But the version of Cococart most people picture, with a loyalty program, email to customers, and a customer list you can segment, is:

• Online Store Pro: $59
• Loyalty Program: $39
• Email Marketing: $19
• CRM: $19
• $136 a month if bought separately

Which is exactly why the Value bundle at $99 a month exists, and it is a real saving against buying the same four modules individually. It is also ten times Homegrown's annual-billing price, for a set of tools aimed at a business with a customer base big enough to segment.

Work it at $2,000 a month across 100 orders, a $20 average order:

Cococart Value bundle

• $99 subscription
• Processing: not published. At a standard 2.9% plus $0.30 it would be $88
• Roughly $187 a month, $2,244 a year, with the processing figure unconfirmed

Cococart Online Store only

• $19 subscription, plus roughly $88 processing
• Roughly $107 a month, $1,284 a year

Homegrown, billed annually

• $10 subscription, plus $88 processing at the published rate
• $98 a month, $1,176 a year

Against the bare Online Store the gap is small, about $108 a year. Against the bundle most people actually want, it is over $1,000 a year.

Which one fits your business?

1. Do you have a physical location with walk-in customers? QR ordering and a kitchen display only make sense if you do.
2. Do you have staff? POS Pro's staff accounts and analytics assume a team.
3. Do you need loyalty and email marketing? Homegrown has neither, at any price. Cococart sells both, at $39 and $19.
4. Do your customers pick up on set days? Homegrown handles pickup windows at several locations.
5. Do you deliver yourself? Homegrown includes a radius, a flat fee you keep, a minimum, a daily cap, and a route.
6. Who files your sales tax? Homegrown does it in all 50 states. Cococart does not advertise filing.

When is Cococart the better choice?

• You run a cafe, bakery counter, or takeaway with a room customers walk into.
• You want QR ordering at the table or at a counter.
• You need a kitchen display so orders reach the line without paper.
• You want loyalty and email marketing as first-class products rather than afterthoughts.
• You take bookings or reservations.
• You sell outside the US or need multiple languages, which Cococart supports and Homegrown does not.

Cococart is a more featured product than Homegrown across the board, and for a business with a storefront and staff it is not really a close call. Our fuller look at Cococart for food vendors covers where that fit holds and where it does not.

When is Homegrown the better choice?

• You bake or grow at home, with no room for customers to walk into.
• Your customers collect from a market booth, a farm stand, or your porch.
• You want pickup scheduling at several locations, each with its own hours.
• You want local delivery with the radius, flat fee, minimum, daily cap, and route handled.
• You want sales tax calculated, filed, and remitted in all 50 states at the base price.
• You want your home address hidden until someone buys.
• You want one price with nothing to add, so your software bill does not grow as you do.

The honest bounds: Homegrown has no loyalty program, no email or SMS marketing, no bookings, no kitchen display, no QR table ordering, and no discount codes. Cococart sells all of those. If your business genuinely needs them, this is not a close comparison and the price difference is beside the point.

What does modular pricing do to a small business?

It is worth naming, because it is not obvious at signup and it is the whole reason this comparison exists.

• You buy the entry tier, which is genuinely cheap and does one thing.
• You discover the second module you need, usually around the time the business starts working.
• Each addition feels small at $19 or $39 against the revenue that prompted it.
• The bill compounds quietly, because nothing ever announces that you have crossed a threshold.
• Bundles rescue you at $99, which is a real saving and also five times where you started.
• Nothing ever gets removed, because cancelling a module means giving up something that is working, and that is a harder decision than adding one was.

None of that is deceptive. Every price is on the page and the bundles are honestly cheaper than the parts. But it means the number you compare at signup is almost never the number you pay in month twelve, and the only defense is to price the stack you expect to end up with rather than the one you are starting with.

There is a practical habit worth building around any stack of recurring charges, whatever platform you land on. Once a quarter, open your card statement and read every recurring line out loud. Software bills are unusually good at surviving the moment they stopped being useful, because nobody ever gets a reminder that a module is unused. The Federal Trade Commission's negative option rule governs how recurring subscriptions have to be disclosed and cancelled in the United States, and it exists precisely because charges that renew quietly are a well-documented problem across every category, not just software. Knowing your cancellation rights is worth ten minutes before you sign up for anything that bills monthly.

The same discipline applies to the fee you cannot see. Card processing is charged as a percentage, so it grows with every good month while never appearing as a line you notice. The Consumer Financial Protection Bureau's material on credit cards is written for cardholders rather than merchants, but the underlying point carries: percentage-based costs are the ones people consistently underestimate, because the number that hurts is never the rate, it is the rate multiplied by a year of sales. On $24,000 of annual revenue, half a percentage point is $120, which is a full year of a $10 subscription. That is why a platform that will not publish its processing rate should be asked for it before anything else.

The same logic applies in reverse to a single-price product. If Homegrown does not do loyalty and you decide you need loyalty, there is no module to buy. That is a real limitation and the flip side of a bill that never grows. Both models make a trade, and the right one depends on whether your business is going to get more complicated or just busier.

How do you compare them honestly?

1. List the modules you would actually switch on in the first 90 days, not the ones that sound useful.
2. Price that exact stack on Cococart, then check whether a bundle is cheaper than the parts.
3. Ask Cococart for the processing rate and any per-order fee before you compare anything, since neither is on the pricing page.
4. Check whether you need a physical-location feature at all. QR ordering and kitchen display are worth nothing to a home baker.
5. Count what sales tax filing is costing you in hours, then price those hours.
6. Run both 7-day trials with the same five products and the same customers.
7. Recheck in month six. Whatever you choose, put a reminder in the calendar to look at the bill and ask whether every line is still earning its place.

If your honest module list is short, you can put your real products on a single-price storefront and take live orders inside a week before anything is charged. Our roundup of the best online ordering systems for small food vendors lines up more of the field with the same fee disclosure used above, and our guide to setting up a pre-order page covers the workflow itself independent of platform.

Frequently asked questions

How much does Cococart cost?

The Online Store module is $19 a month, or $59 for Online Store Pro. Other modules are priced separately: QR ordering $39, loyalty $39, email marketing $19, bookings $29, kitchen display $39, CRM $19, POS Pro $59. Bundles are $99, $199, and $249 a month. There is a 7-day free trial and annual billing gives two months free.

How much does Homegrown cost?

$10 a month billed annually, or $12.50 billed monthly, with 0% commission and 2.9% plus $0.30 card processing. Everything is included and there are no modules to add. The trial is 7 days and nothing is charged until day eight.

Which one is cheaper?

Homegrown, but by how much depends entirely on what you build on Cococart. Against the bare $19 Online Store the gap is about $108 a year. Against the $99 Value bundle it is over $1,000 a year.

What does Cococart charge in transaction fees?

It is not stated on the pricing page. There is a FAQ item titled "What fees are there?" but its answer does not render in the page source, and the help-center article paths return 404. Ask directly before you sign up, because processing usually costs more per year than the subscription.

Does Cococart handle sales tax?

It does not advertise sales tax filing on its pricing page. Homegrown calculates, files, and remits in all 50 states, including states that exempt qualifying food.

Can Homegrown do loyalty or email marketing?

No. Homegrown has no loyalty program and no email or SMS marketing, and there is no module to add. If either is central to how you sell, Cococart offers both and that is a real reason to choose it.

Which one is better for a cafe with walk-in customers?

Cococart, clearly. QR ordering at the table, a kitchen display for the line, POS with staff accounts, and bookings are all built for a physical location with a team. Homegrown is built for a home kitchen and a pickup point, and none of those modules would ever get switched on.

The bottom line

Cococart is a good product priced in pieces, and the pieces are individually reasonable. The trap is comparing its cheapest module to another platform's whole product and concluding they cost about the same.

Price the stack you will actually run, and price it for month twelve rather than month one. The single most useful exercise in this whole comparison takes about five minutes: write down every module you would switch on, add the monthly prices, then check whether a bundle beats the total. Most people are surprised by their own list, in both directions. If that list includes a kitchen display and QR ordering, you have a business Homegrown was not built for and you should buy Cococart without agonizing over it. If the list is just "a way for people to order and pick up," you are looking at a $99 bundle for a job a $10 storefront does, and the fastest way to prove it either way is to run a week of real orders on the simpler one and write down what was missing.